Understanding data to measure the customer experience
With over two decades of experience in marketing and data analytics, and as a designated Google Marketing Platform (GMP) partner, we ensure you achieve excellence.
With over two decades of experience in marketing and data analytics, and as a designated Google Marketing Platform (GMP) partner, we ensure you achieve excellence.
Google’s Universal Analytics is here and it’s put many a user in a tizzy. It’s time to let our experts perfect your new reporting platform. Just sit back, relax, and let us configure GA4 for your website and set up actionable analytics at a granular level.
Making business decisions based off of inaccurate or stale data can cost you exponentially in the long run. Our team can conduct a full-fledged health check of your data ecosystem and suggest improvements to optimize your reporting and maximize performance.
Our experts will help you set up your analytics platform to standardize and unify reporting across stakeholder layers. We will also suggest you various tools that can expedite your decision-making processes and improve the efficacy of business communication.
Working with disparate platforms for CRM, Marketing Automation, Service apps, etc. can pose data management issues. Our team brings years of seasoned experience in data integration to help unify your data across platforms to enable impactful reporting for all business functions.
We use Google Tag Manager to enrich your online data ecosystem across channels
We conduct periodic website and marketing performance assessments using the data in your Google Analytics configuration.
We help you make sense of your data using customized reporting structures in Google Data Studio
We ensure steady uplift in conversion rates and website user experience with our frameworks in Google Optimize
GA4 leaving you scratching your head? We help our clients make sense of Google’s Universal Analytics with end-to-end implementation, migration, and organizational training.
Our team specializes in periodic audits of GA configurations that include in-depth assessements and improvements, besides data issue handling and setup of new goals and objectives in line with your business needs. .
It is imperative to align analytical reporting with business use cases and goals. We deploy customized measurement and reporting frameworks to ensure that the data points and KPIs reflect the true roadmap to efficient communication and success.
With the ever changing platform, it’s crucial for GA360 users to have technical support and implementation tracking at the ready to maximize their ROI. Let our team be the expert wing required to do that and more as you focus on taking your business to the next level.
We work with you to dynamize your entire reporting across organization functions with actionable dashboards. Mapping your audience segments and KPIs, these dashboards will become the key to unbeatable performance powered by data-driven decisions.
We follow the iterative approach of “test, measure, learn, and adapt” with all of our projects. You get to see what is working with our unified data measurement platform and how to scale that to the maximum while keeping snags and lags to the minimum, irrespective of the number of data sources.
Often improper website migrations lead to data quality issues that deteriorate decision-making. With experience handling Google Tag Manager tracking implementation across platforms like Magento, Shopify, Sitecore, and Kentico, we ensure your website data migration is top quality and protocol-compliant.
It’s tricky to map out user journeys in Googe Analytics and Adobe Analytics especially when there are multiple touchpoints for data collection and transfer. We help our clients expand and leverage their understanding of user data and behaviour to deliver unforgettable digital experiences.
Consistent and scalable ROI being our primary focus as your trusted agency partner, we will assist you in leveraging the right data at conversion-focused touchpoints to maximize business performance.
We ensure a smooth transition to Google Analytics 4 and comprehensive training to ensure your team fully harnesses its extensive capabilities, allowing you to tap into fresh, potent insights.
Building off of data measurement platforms and analytics-enabled solutions, our team will guide your company in identifying and rapidly expanding upon the customer pathways that drive your business forward.
Our team will assess and validate each and every data point related to consumer behaviour and activity, whether they are connecting with you in-store or via your web channels
