MaximizingReach: Google Ads Campaigns Drove Traffic and Leads

Client Background

A B2B tech startup developing a new cloud-based project management software targeting SMBs.

Challenge Statement:

Low brand awareness and difficulty reaching qualified leads within their target market hinder their growth.

Implemented Solution

Developed comprehensive keyword research targeting specific pain points and needs of SMBs.

Created compelling ad copy highlighting the unique value proposition of their software.

Utilized landing pages optimized for lead capture and conversion.

Leveraged audience targeting options to reach decision-makers within relevant industries.

Implemented campaign A/B testing to optimize performance and maximize ROI.

Achieved Result:

400% increase in website traffic from Google Ads campaigns.

35% conversion rate of ad clicks into qualified leads.

20% decrease in cost per lead (CPL) through optimization.

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