A B2B software company offering complex enterprise resource planning (ERP) solutions.
Difficulty generating leads and educating potential customers about the benefits of their ERP software. They needed to establish thought leadership and build trust with their target audience.
Developed a content strategy targeting specific buyer personas with pain points and needs.
Created high-quality blog posts offering valuable insights, industry trends, and solutions using their ERP software.
Incorporated diverse content formats like infographics, white papers, and case studies to cater to different learning styles.
Leveraged social media platforms to promote blog content and engage with the audience.
Created gated content downloads like eBooks and webinars to capture and nurture leads through the sales funnel.
30% increase in website traffic from organic search driven by blog content.
15% growth in qualified leads generated through blog conversions.
Improved brand awareness and positioning as a thought leader in the ERP industry.