BuildingCommunity: CRM Tools Improved Retention

Client Background

A local fitness studio struggling to retain members and build a strong community atmosphere.

Challenge Statement:

Limited communication with members, leading to feelings of disconnection and lack of engagement with the studio.

Implemented Solution

Developed a CRM system with member profiles and communication tools.

Launched targeted email and SMS campaigns with personalized workout recommendations, class updates, and special offers.

Utilized the CRM to track member attendance, progress, and feedback.

Organized community events and challenges based on member interests and preferences.

Achieved Result:

20% increase in member retention rate.

15% growth in class attendance.

95% member satisfaction rating based on feedback collected through the CRM.

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