Attracting LocalCustomers: Paid Advertising Enhanced Visibility

Client Background

A family-owned restaurant struggling to attract new customers and compete with larger chains in their local area.

Challenge Statement:

Limited online presence and need for more visibility on search engines and social media platforms.

Implemented Solution

Launched Google Ads campaigns targeting local search terms and relevant keywords.

Optimized the restaurant's Google My Business listing for better visibility.

Developed targeted Facebook and Instagram ads showcasing their unique offerings and promotions.

Encouraged positive online reviews and integrated user-generated content into ads.

Tracked campaign performance and adjusted strategies based on data insights.

Achieved Result:

300% increase in website traffic from paid search and social media advertising.

A 20% rise in online reservations was directly attributed to ad campaigns.

15% improvement in online reputation score through positive reviews and engagement.

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